Meet the family

Our founders

15 years sourcing and manufacturing for international kids' apparel buyers — now bringing that same quality direct to Indian parents.

Ricky Warrik

Director, Finance, Operations & Logistics

Ricky Warrik has spent 40 years building businesses — 15 of them building relationships with international kids' apparel and boutique buyers across Europe and North America, as Director of Finance, Operations and Logistics at FashionIsta Global Pvt Ltd.

Not every factory can make kids' clothing well — children's garments need finer stitching, safer trims, and fabrics that survive fifty washes without losing their softness. Ricky built Hedgehog Kids around factories that specialise in kidswear, fabrics gentle on young skin, and the finishing wash that makes every piece softer from day one. A certified Six Sigma Green Belt, he runs the unglamorous side — banking, finance, logistics — the reason fifteen years of international buyers kept coming back, and why Indian parents now get that same reliability, direct.

Esha Warrik

Chief Executive Officer & Director

Esha Warrik has spent 35 years in the apparel industry — most of it buying for Europe's respected children's and family fashion houses, including Tutu du Monde, NU, Swildens, CdeC, Caramel Ltd, Neck&Neck, Zidag, Volitaire, Cathkidston and Dino E Lucia. As CEO and Director of FashionIsta Global Pvt Ltd, she leads Hedgehog Kids with that same eye.

Kids' apparel is its own discipline: which fabrics are truly gentle on a child's skin, which constructions survive real play, and what makes a parent come back for more. Esha turns design into collections genuinely ready for production — fifteen years of repeat orders from the same international buyers is the proof. Hedgehog Kids is built on one belief: affordable and high-quality were never opposites, once you cut the middleman markup.

Our story

Hedgehog Kids exists because Indian parents shouldn't have to choose between international quality and a fair price. Fun, cheerful and happy clothing for kids aged 0–12 — designed with the same rigor we've long brought to Europe's boutiques, now sold direct, without the markup.

Gentle fabrics: soft, breathable cottons chosen for growing, sensitive skin.
Honest prices: premium quality without the premium markup.
Details that matter: tag-free necks, roomy fits, pockets in dresses, reinforced knees.
A friend along the way: Hugo the hedgehog, hiding on prints, pockets and tags for little ones to find.

Shop the collection